The San Diego County Hotel-Motel Association is a federation of hotel and motel owners and operators representing approximately 27,000 rooms in lodging establishments throughout the county. Members range from small family-owned properties to major convention hotels.  The Association also represents allied member businesses that are affiliated with the San Diego visitor industry.

The mission of the San Diego County Hotel-Motel Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.

The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media outlets.